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Tuesday, April 14, 2009
Saturday, April 11, 2009
It's not the bicycle business, it's the Colnago business.
Nothing about the Colnago experience can be normal. Everything about a Colnago must be better. The frameset itself, of course, must be among the best in its class. But the entire experience has to be the best for the brand to grow successfully in the United States. When a dealer calls Colnago America with a question, he needs to get a better answer than he'd get from any other company. If a customer has an issue with their prized C-50, Colnago must handle it with more poise and professionalism than any other company.
I excel at both high-end customer service and branding/advertising/promotion. My presence at Colnago America would guarantee that our clients (the dealers and their customers) would receive nothing less than world-class service and support.
Scarcity.
How do you grow the Colnago brand without diluting the Colnago brand? That's the challenge we would face. Get that right and success is a certainty.
They still drilled cranks back then.
The first Colnago I remember was a Bi-Titan, I think. Tony Rominger was always one of my favorites, and I always hoped he'd get the best of Indurain one July.
I had heard of Bianchi and Trek and Cannondale, but Colnago my first introduction to the world of ultra-pedigreed racing bicycles. Master Light, C40, Mapei, Museeuw, Tafi, Rominger's unannounced hour record, Navigators, Milram: I've got a 15 year scope and context on the brand. There are few who know it so well.
The First One
Not a Conago, but a Casati. Lugged and blue. I got it when I was 13 and had it for three years. It had a white Turbo, non-aero brake levers, a 6spd, and some very nice Dura-Ace cranks. I loved those cranks. Once after an especially good report card, a Selle Italia Turbomatic was waiting at home.
My blue Casati cemented my lifelong fascination with bicycles. If that one hadn't made it's way into my life, I wouldn't be who I am today.
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